We have been where you are

Building a therapy practice is meaningful and complex work.

we partner with founders like you

Shaping HR was created to support ABA and therapy founders who want to build strong, sustainable businesses, without losing their culture or burning out in the process.

We act as your HR partner, helping you:

  • Build systems that actually work

  • Stay compliant without the overwhelm

  • Navigate team challenges with clarity

  • Grow with intention, not reaction

We’re not here to hand you templates and disappear. We’re here to think alongside you.

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Real-world experience — not just theory

Proactive thinking — not just problem-solving

Practical systems — not overcomplicated processes

People-first perspective — balanced with business needs

Everything we build is designed to work in your world.

Why Shaping HR is Different

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Meet the Team

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  • With nearly 20 years in the ABA field, Lee Ann has experienced every stage of building a company — from the early hires to scaling a team of over 100, to successfully exiting a multi-million-dollar practice. She understands firsthand the complexity of leading in a people-centered business, where compliance, culture, and care all intersect.

    That experience shapes how she shows up for clients today.

    Lee Ann brings a calm, practical approach to HR — helping founders navigate challenges, build strong teams, and create structure that supports sustainable growth.

A woman with long blonde hair, wearing a green short-sleeve button-up shirt and ripped blue jeans, sitting cross-legged on a tan leather couch, smiling at the camera in a bright room.

  • Lisa Tranel is an HR consultant who partners with ABA and therapy organizations to build HR systems that truly put people first. With seven years of senior HR experience, she’s known for turning messy processes into simple, scalable systems that help companies stay compliant, retain talent, and keep their culture strong.

    Before consulting, Lisa built and led HR teams inside multi-site ABA companies, giving her firsthand insight into the balancing act of regulations, staffing, and culture in a people-centered field. She knows that HR isn’t just policies, it’s about creating workplaces where therapists feel supported, leaders feel confident, and teams stay inspired to change lives.

    Driven by both professional expertise and personal connection to the autism and ADHD community, Lisa brings not just strategy, but also energy, empathy, and a genuine love for ABA to every client she works with!

Follow us on social

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